17 Basic Terms Every Marketer Should Know! In any science of science there are basic terms that the learner must know well as a kind of introduction or introduction to that science, as well as for the science of e-marketing there are terms we will mention in 7 Figure Cycle Review article, which will build on everything related to e-marketing later these are the terms:
17 Basic Terms Every Marketer Should Know
- 1 17 Basic Terms Every Marketer Should Know
- 2 Online Advertising
- 3 Mobile APP Marketing
Is The Internet Marketing in different ways through computers and mobile devices in several ways, including SMS and SEM, SMM and Email Marketing.
2. Search Engine Marketing (SEM)
It is search engine marketing (Google) through paid ads eg Google Ads, AdWords and various sites.
3. Search Engine Optimization (SEO)
In-house (On Page SEO) and Off Page SEO (SEO) search engine optimization and appear on the front pages of search engines.
4. Social Media Marketing (SMM)
And marketing sites through social networking sites known as Social Media. (social media) such as Facebook – twitter – google plus – Linkedin.
5- Search Engine Results Page (SERP)
These are the search results that appear on the first page of the Google search engine (Google).
6. Cost Per Click (CPC)
It’s the cost of paying for a click, click, or click on Google Adwords or Facebook ads.
7. Click Through Rate (CTR)
The ratio of clicks or ad clicks to ad impressions.
8. Cost Per Impression (CPI)
Cost-per-impression (CPM) and cost per 1000 impressions.
9. Conversion Rate (CR)
The conversion rate is the number of people who clicked on the ad and actually made a purchase, which turned from visitors to customers.
10. Landing Page
A landing page is a page of the site that contains texts, videos and pictures which is the page that appears in the search engines.
11. Keyword Research
Is The keyword or semantic or key phrase and is one of the most important axes of e-marketing as it is the word used by the Internet user to search for any information, service or product consists of one word or two or three.
12- Meta Tags
A set of codes that are added in HTML in the HEAD pane and used to specify the title and description of the site.
Background links means links to a site or page that is marketed on external or internal platforms, such as sites, blogs, forums, social networking sites, and internal links within the pages or articles of the site itself.
It is the degree to which the page is given based on the number of links to it from trusted sites.
15. Bounce Rate
The bounce rate is the percentage of the number of visitors to the page and those who go without a visit to the other pages of the site.
16. Pagerank (PR)
The page rank is determined by Google based on marketing and visits to the site or to the page, ranging from zero to ten.
17. Return On Investment (ROI)
This is the ratio between the payment (the cost of an ad campaign), the revenue from that campaign, or what was gained from the campaign. This term is generally defined in other areas as return on investment.
Finally, if there is a need for further explanation, or if you think that there are important terms in the field of e-marketing that we have not seen in that article, remind us in the comments box and we will respond to you as soon as possible.
What Are The Types And Methods Of e-Marketing
E-marketing is one type of marketing that takes place through the means of modern technology such as Internet and mobile. The importance of e-marketing has increased in recent times as a result of the increase in the number of Internet users and their passion for modern technology. By the end of 2013, the number of Internet users in the Arab countries reached 135.6 million. The Internet has become more of a way to find information or search for a product. There are many ways of e-marketing, so you should know each type of e-marketing methods and choose the right type that will be successful for your 7 Figure Cycle Reviews marketing campaign. We will introduce e-marketing types through this article.
Marketing Through e-mail
Marketing through e-mail is one of the first methods of e-marketing. It involves marketing a product or service to a targeted database of a particular segment of customers via e-mail. Marketing through e-mail is one of the best ways of e-marketing because of its low cost, targeting the right category, its simplicity of use, easy tracking, tracking software, ease of publication, and increasing return on investment.
SEO Search Engine Optimization
Search engine optimization is the art of increasing your website’s visibility in the initial results of the first pages of search engines like Google. This is done by targeting the keywords on your website so that they appear in search engines in the first order. There are types of search engine optimization techniques such as: content writing and blogs. Some of the most important features of SEO are:
Low cost compared to paid ads like Google Adwords.
Increase the number of visitors and followers of your website for free.
Better return on investment than paid ads.
You will be familiar with new products through keywords that customers are looking for.
If you are in the first position of the first results of the search engines it gives great fame that you are one of the best companies in your activity and therefore increase sales.
Will be a source of confidence for people looking for a solution.
Paid ads are ads that appear in search engines, and are one of the fastest types of e-marketing. They appear next to or above search results. It depends on the keywords you use for your ad to appear in search engines. And the most important features include:
The speed of its results.
Control your company’s budget based on your company’s sales goals, since you’ll only pay if someone clicks on your ad.
Your Bitcoin Code website appears frequently.
Easy To Track (follow-up) through keywords to see if it succeeds or fails.
Social Communication Channels
Social Media is a kind of communication with your customers in a direct way to highlight the value of your company’s products and services and increase its popularity and spread through several social battles such as Facebook, Twitter, Google Plus, LinkedIn, Instagram and YouTube. There are marketing on social networking sites that are unpaid or paid. The most important advantages of marketing on social networking sites include the following:
The speed and ease of publishing content.
Increase your brand’s knowledge and reputation through social media channels and increase sales.
Increase your customer loyalty to your brand significantly if you interact with them on social media channels.
Target a specific segment or category efficiently and know the needs of your customers.
Find and increase your page followers.
Quickly respond to the followers of your page and find out what Rodod did in a short time.
Increase the number of visitors to your website and increase your rank in the search engines by directing your social media followers to your website indirectly.
Online advertising is different from paid advertising. Online advertising is advertising on websites owned by other people. The main advantages of advertising on Internet sites include:
You can advertise to website followers at a lower cost than traditional advertising costs.
Pay the cost to the advertising company once regardless of the results.
Ease of measuring results.
Easier access to targeted customers more widely.
Mobile APP Marketing
Mobile application design is one of the largest forms of e-marketing, due to the increase in smartphone users around the world and the timely arrival of information. The most important advantages of marketing through mobile applications include:
The application in its general form is a program that stays on the user’s device 24 hours a day so having a special application for your products and services gives you a golden opportunity to keep the user seeing him whenever he uses his smartphone. .
The best thing about smart phone applications is that they give companies the ability to communicate with their customers right now through their geographical location. It is completed with personal data information and creating new revenue opportunities from current customers